Is Free Website Hosting Really Worth It?

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We cannot overstate how important having a website is for your online presence. Whether your business is large or small, a website is one of the most effective and powerful digital marketing tools available. That being said, there is a right and wrong way to create and host a website. Entrepreneurs that are new to the business of websites may be tempted by offers of "no-fuss" free hosting services. While the cost of a free hosting service is real light on the pocketbook, there are several other aspects of your site that will have to pay up. The following cons of free website hosting are below:

Bandwidth Limitations

The amount of bandwidth that is allocated to a website is equally proportional to how long it takes to load. Essentially, the more bandwidth your website has, the faster it will load. Sites with large media elements such as videos require lots of bandwidth to load properly. Free website hosting providers are blanketing a large number of other websites and, because of this, have to enforce strict caps on how much each client gets. Keep in mind that the slower your website loads, the lower your website traffic and SEO ranking will be.

Intrusive Advertisements

Nothing in life is free, including website hosting. The company hosting your site for free will be making their money somewhere along the line. A very common way for them to do this is to place advertisements on your website. The hosting company receives all of the profit from any visitor interactions with the advertisements, no matter how much traffic you grow. However, one of the biggest hits you take is to your online presence. This is because of the hindrance it makes for users trying to navigate your pages and receive your message.

Delivering More Downtime

There are a number of reasons that your website might "go down" (be inaccessible to visitors) for short periods of time that are out of your control. Some might be scheduled maintenance or technical problems they are experiencing. Whatever the reasons, professional hosting companies can guarantee much lower amounts of this downtime by investing their profits from you as a client back into their services. Free plans usually provide hosting services that cut corners to avoid charging you, and maintaining a superior uptime is one of those corners.

If you are now starting with your own business or have an established product or service that could use a website redesign, give OCGnow a call today at (904) 600-3600 to schedule a consultation. Visit OCGnow.com to learn more about our superior hosting services, where we make your investment count.

 

 

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