How Does Google Ads Work For My Digital Marketing?

 

Do you want to better understand how Google Ads can work for your business? Perhaps you are looking to make an investment in digital marketing services and want to be sure what avenues will provide the most ROI. The good news is you've made it this far, and with the drive to learn, you came across this article. We hope that after you're done reading this explanation of how Google Ads works, you will have an idea of whether or not you are prepared to invest in advertising services for your brand.

Let's start with the key provider of the service: Google itself. When trying to wrap your mind around some of the extensive programs Google has to offer your business, consider how they work. Their services help consumers find the answers they are looking for; they help solve their pain points. If your product or service aligns with a solution to the consumer's pain point, Google will be sure to display you to them. (That is, if you have an authentic and quality online presence!)

Google Ads is the system they developed to make this process as streamlined, efficient, and profitable as possible. You would first begin by deciding which product or service you want to create a campaign for. Be more specific than vague, narrowing down your most profitable output.

Once you've chosen, you will need to gather the resources for display that Google will utilize for the advertisements. These are the brand elements (logos and graphics), images, and copy (text descriptions and sales lines) that will make up the various ad sizes and contexts. 

Once the meat of the advertisements is established, Google Adwords will need to develop the audience it will serve it to. Using the Keyword Planner, its internal keyword research tool, you can find the keywords to tell Google Ads to implement in your campaign. For example, if you find that dog grooming is the most relevant keyword for your business, you then determine the amount of competition to rank high for that search term and how much it will cost.

As for cost, the system Google Ads runs allows for the maximum ROI (given that your campaign has been optimized well). How it works is that you only pay for the clicks that you get. For example, let's say you create a campaign that costs you $1.50 for every time a visitor clicks your advertisement. Let's also say that you make an average of one $45 sale per every 15 clicks that are made. So the average cost of the campaign is $22.5 to make a $45 profit!

However, your campaigns are formed, run them for a while, and actively experiment with the different locations, times of day, etc. that get you the best results. This will help your campaigns run leaner and gradually maximize your profit. Advertising in this way using the Google Ads program will greatly complement your digital marketing mix.

Want to create and run some Google Adwords campaigns that really rock your digital marketing? Visit ocgnow.com or Give our team of advertising professionals a call at (904) 600-3600 and schedule a consultation for results that increase the effectiveness of your investment.