Using Hootsuite for Your Social Media Management

 

Social Media campaigns are the backbone of your social media success. They package up your messages with precise and attractive ways to deliver them along with accurate targeting for who would best receive those messages. They help you measure the messages' movement and engagement to your audiences on your social media platforms. Here we will provide ideas of some of the top performing campaign types for you to use as inspiration to increase next quarter's social media outcomes.

Utilize Established Holidays and Other Dates of Interest

For example, a successful campaign from DiGiorno pizza was centralized around National Pizza Month in 2019. By piggybacking the love of both pizza and free stuff, they were able to combine authentic, organic interest with attractive incentives to participate into a perfect blend. Free pizza was the hook for the offer and gave them plenty of user-generated content for further promoting the campaign.

Taking full advantage of the attention and movement the campaign was making, the company also recruited its audience to vote for which cities they wanted delivery in the most. Collecting this valuable demographic information was another very big benefit of the campaign.

Ask Your Audience For Help

The presence of the Coronavirus has brought a huge amount of dependence on the relationship between customer and vendor. Whether it means calling on customer loyalty for preserving a connection during these tough times or asking the customers to get involved at their level to help keep things afloat, asking them to do so won't hurt.

Canada's official tourism organization did so in 2020. They started by acknowledging the sharp decrease in travel caused by the pandemic quarantine initiatives. By meeting their customers where they were at, they asked them to send in their own photos and videos of their previous travels to the area. The organization communicated that they would still make it as easy to "travel" as possible by way of the user generated content, encouraging people to travel at a later and more opportune date.

No matter the angle, staying true to your brand is the most important thing. Any voice, tone, audience, or content you publish won't hit the mark with the same impact as when your brand is truly speaking from itself. When you are ringing true, you can put more of your creativity and other assets into the richness of your message (instead of worrying about how well you will be received).

Want a worry-free social media campaign for your business? Visit www.ocgnow.com or give OCGnow a call today at (904) 600-3600. Our team of "people people", AKA social media experts, can give you a hand with some information for how to develop a strong and attractive online presence.