5 Most Popular Social Media Marketing Post Types

Chances are you have taken to a social media network looking to communicate with potential customers about your business. Your brand might even speak out from more than one network with a variety of messages. A good social media marketing campaign will take different approaches to various networks into account to represent your brand in the most effective ways on social media.

 


Crafting social media posts that communicate effectively and engage potential audiences takes a lot of consideration. The voice, look, and type of post can look different from one social media network to the next, depending on the goal and audience base.

 

The following list details the most effective types of posts for your social media marketing campaign:

 

Video Type Posts

 

Posts with video content created for any social media network take the cake for the most engaging post type. This type of content also performs best with both B2B and B2C audiences. Leaps ahead of the rest, mixing video-centric posts into your timelines could help spike engagement if done correctly.

 

Infographic Type Posts

 

Infographic content is the video content equivalent to static image posts. The next highest on the popular scale, infographics are effective at catching attention and prompting a viewer to engage with the post to see more detail.

 

Blog Reference Type Posts

 

These posts are more text-heavy, which usually results in fewer shares. Referencing a helpful or interesting blog article in your post is the most enticing type of text post, however.

 

Whichever type of post you create, be sure not to forget that the tone of voice of your message is very relevant. For example, of any type of post on any social media network, those that talked to real-life issues and experiences were the most successful.

 

To implement a social media marketing campaign that will be sure to increase your brand's exposure, give OCGnow, digital branding solutions Nashville a call at (904) 600-3600.

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